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UTM link builder

Add UTM parameters to any web address so your analytics shows which campaign, channel and ad brought each visitor.

Website URL *

Campaign source *

Campaign medium *

Campaign name *

Campaign term

Campaign content

Your tracking link

What the five UTM parameters mean

Parameter	Use it for	Example
`utm_source`	Where the visit comes from	newsletter, instagram
`utm_medium`	The type of channel	email, social, cpc
`utm_campaign`	The campaign or promotion	spring-sale
`utm_term`	Paid search keyword (optional)	running shoes
`utm_content`	Tells similar links or ads apart	header-button

Use lowercase and one naming style, because Email and email appear as different values in reports.
Use hyphens instead of spaces.
Do not add UTM tags to links between pages of your own site. They reset the visit source.
Shorten long tracking links before sharing them. A short link looks cleaner and is easier to paste into posts and print.

Next: shorten the link or make a QR code for it. With a Pro account you can save your UTM sets as reusable templates.

Custom aliases, QR codes, click analytics and branded domains. No sign-up needed to start.